Post by asadul5585 on Feb 22, 2024 1:40:25 GMT -5
Good ideas for achieving customer satisfaction and retention include knowing the consumer profile well, listening to them, segmenting them with specific offers, observing departure signs in advance, personalizing, being cautious with loyalty programs, being agile in resolution problems, offer omnichannel service, practice after-sales and invest in Customer Success. Entrepreneurs are always looking to increase their revenue. To do this, you need to sell more, that is, reach more people. It turns out that, in their desire to reach more and more customers, many sellers only focus on new consumers and don't think about the needs of those who already have them. This is a mistake. After you acquire a buyer, it is essential to also seek to retain them and ensure that they continue generating sales for your business. According to the book “Marketing Metrics: The Definitive Guide to Evaluating Marketing Performance”, the sales success rate for an existing customer is 60% to 70%, while this rate for a new consumer is only between 5% and 20%.
If it's easier to retain customers than to acquire new buyers, that's why we want to talk about how to make your audience even more satisfied, making them want to continue generating sales for your business! Let's go together? What is customer retention It is the ability of a business to keep its current buyer base active and loyal to its products and services. The company that manages to do this will certainly be guaranteeing its income, because retaining customers is more important than selling. By maintaining the base Kuwait Mobile Number List you are safer. When we talk about this subject, one of the main indicators to be taken into consideration is the Customer Acquisition Cost (CAC), because, through it, it is possible to analyze how much your business spends in the process of attracting new buyers and whether you are having profit or loss with the attraction strategy. The calculation of this indicator is the result of the sum of investments made in marketing and sales divided by the number of customers acquired within the same period of time. So, if you invested R$25,000 in marketing last month and attracted 100 new buyers, your CAC is R$250.
This is your cost for acquiring each consumer in that period. To assess whether this is a good value, imagine that the average purchase value is R$125. This new consumer is unable to even pay the acquisition cost, which represents a 50% loss for your business. If he never buys again, you will lose that money. Hence the importance of continuing to satisfy your loyal base, to replace these failures and ensure that customers acquired in other periods continue to buy and you never end up at a loss. Thus, attracting and retaining customers go hand in hand, but it is even more important to work on retention, relating to the most loyal ones so as not to lose them. To do this, you need to have effective communication channels, such as the famous Customer Service (SAC) and carry out satisfaction surveys, for example. Furthermore, effective after-sales is one of the greatest strategies for retaining the buyer and offering other or new services that you have. Therefore, do not ignore the importance of thinking about ways to retain your existing clientele.
If it's easier to retain customers than to acquire new buyers, that's why we want to talk about how to make your audience even more satisfied, making them want to continue generating sales for your business! Let's go together? What is customer retention It is the ability of a business to keep its current buyer base active and loyal to its products and services. The company that manages to do this will certainly be guaranteeing its income, because retaining customers is more important than selling. By maintaining the base Kuwait Mobile Number List you are safer. When we talk about this subject, one of the main indicators to be taken into consideration is the Customer Acquisition Cost (CAC), because, through it, it is possible to analyze how much your business spends in the process of attracting new buyers and whether you are having profit or loss with the attraction strategy. The calculation of this indicator is the result of the sum of investments made in marketing and sales divided by the number of customers acquired within the same period of time. So, if you invested R$25,000 in marketing last month and attracted 100 new buyers, your CAC is R$250.
This is your cost for acquiring each consumer in that period. To assess whether this is a good value, imagine that the average purchase value is R$125. This new consumer is unable to even pay the acquisition cost, which represents a 50% loss for your business. If he never buys again, you will lose that money. Hence the importance of continuing to satisfy your loyal base, to replace these failures and ensure that customers acquired in other periods continue to buy and you never end up at a loss. Thus, attracting and retaining customers go hand in hand, but it is even more important to work on retention, relating to the most loyal ones so as not to lose them. To do this, you need to have effective communication channels, such as the famous Customer Service (SAC) and carry out satisfaction surveys, for example. Furthermore, effective after-sales is one of the greatest strategies for retaining the buyer and offering other or new services that you have. Therefore, do not ignore the importance of thinking about ways to retain your existing clientele.